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Jacqueline Plunkett
CEO & FOUNDER
"Beth is fantastic. The mood board she put together for me really showed that she knew exactly the creative angle I was trying to make. The final logo and design elements were fantastic. Really great job! I would absolutely work with Beth again."
Project Deliverables:
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Single Page Brand Identity Guide
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All logo, pattern, type and illustration files
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The business goal was to create a luxurious English countryside organic cheesecake brand.
The design challenge was to create a brand that bought the clients vision to life, I was asked to include a cute cow on the logo in a beatrix potter style, while maintaining an upperclass /luxurious/old money family picnic vibe.
I solved these challenges by;
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Creating a colour pallet that symbolizes tradition, stability, reliability, upper-class, and peace.
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Digitally drawing a bespoke graphic of a cow and calf, the cow is grazing fresh grass, hinting at the organic nature of the product.
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Creating a sophisticated logo that included a marriage of the c and h using a stroke that is the same shape as the cow's tale in the illustration, linking the logo family together.
Moodboard:
I created a mood board based on the information the client had given me, this gave the client a clearer idea of her brand's aesthetic and how it will look. I often talk this part through with the client to explain my reasoning for everything placed on the moodboard so they can understand the vision.
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Completed brand:
Once I was sure the client was happy with the art direction I set to work creating a Primary and Secondary logo, two Submarks, Animated versions of the logo, digitally drawing Illustrative Elements, creating Digital Patterns, compiling together Typography, refining the Colour Pallet, and creating a few Mockup's to give the client an example visual of how their brand can be applied.
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