Natalie Oria
CEO & FOUNDER
Project Deliverables: ​
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Brand Stratergy - Brand Strategy Questionnaire.
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Full Brand Identity Guide -
Creative Direction, Logo Family, Colour Palette, Typography,
Type Usage Guide, Colour Usage Guide (Includes accessibility),
Design Application, Logo Usage Guide, Brand Pattern, Expanded Brand Strategy, Imagery Style Guide, Business Card Mockup. -
All logo, pattern, type and illustration files
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Web Design and Build - x2 a4 homepage sketch, x1 a4 product page sketch, x1 Sales Funnel Strategy & Research, x1 Homepage Design & Build, x1 Product Page Design & Build, Light Animation, UX & Accessibility Checks, Light Copywriting & Placement Text, Video Integration.
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Creative Direction:
After Natalie had completed the Brand Strategy Questionnaire that I had provided her I used this information to inform my design choices when exploring three different creative directions for Rewild & Rise, each of which accommodated. Natalie reflected on each creative direction and decided to combine a few elements from two of the directions to create a final creative direction that was perfectly aligned to Rewild & Rise's target audience, brand messaging, and goals. Natalie loved the final direction so I got started on bringing the vision to life!
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Brand Identity:
I created a full brand identity for Natalie to ensure that the elegance, accessibility, and heart of her brand stayed consistent throughout all touchpoints and gave Rewild & Rise a solid and clear foundation that other employees or freelancers who work with the brand can refer to when creating materials for Rewild & Rise.
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Website:
I assisted Natalie by designing her homepage and main product page, Natalie also hired me to build the design directly in her Squarespace Web Builder where we added magical features such as a gentle glow and sparkle trail on the sites cursor, and using custom code to add the brand custom font throughout the site.
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